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TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
For the creators and the innovators. The artists and the engineers. The entrepreneurs and the game-changers. TAXO’D is an end-to-end business financial management platform designed for the Freelance and Micro-business.
We are TAXO'D, an award-winning, beautifully simple, but powerful accounting, and financial platform designed for freelance and micro-businesses – with a global ambition.
TAXO’D is FCA authorised and HMRC recognised, incorporated in 2015, fully developed and live in the UK market since 2016. It’s the first product and service of the TAXO’D platform, serving the growing number of self-employed people which has increased from 3.3 million people in 2001 to 5 million in 2020 and continues to grow

.We're looking to raise £600,000 for 14.6% shares in the company, giving us a £3.5M on a forecasted valuation giving a projected £38M in 3 years. This is your opportunity to join us on our exciting journey as we continue to drive change in an industry unchanged for millennia and as we move ahead with our first major expansion.

The company is now looking to grow its user base and expand TAXO’D’s platform reach with an accelerated growth strategy. Part of the funds will be used to further capitalise on the success of the TAXO’D, and utilise our existing technologies and infrastructure, to expand our product and services to support the 1.15M UK micro-businesses.
Dave Legion - TAXO'D Founder & CEO

TAXO’D was born from the frustration of working as a freelancer; never knowing what expenses I could claim, how much tax I owed or when to pay it. I created TAXO’D to solve my own tax woes. Now, TAXO'D are endeavouring to do the same for the millions of other freelance and micro busineses.

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Problem/Opportunity
A tax system designed for failure
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Despite a 9-month filing window in which to file a self-assessment tax return, almost half of the self-employed either miss the deadline or leave it to the last possible minute.
860 Million
Last tax year, HMRC imposed a record £860m in penalties on individual taxpayers, up 24% from £694m in 2017/18 and the problem is getting progressively worse.
Tax sucks
Tax is confusing, time-consuming and complicated. Self-employed people rarely know how much tax they owe and often incur late payment penalties
Covid 19
The world has changed. Millions are out of work. C19 has accelerated the growth and decision to go freelance with number of people on zero-hours contracts has increased to over 1 million
55%
55% of small businesses fail before their 5th birthday
82% Fail
82% businesses fail due to poor cash flow management skills/understanding of cash flow
Bamboozled
SME's are still bamboozled into employing accountants for simple tasks because thesoftware available is not intuitive.
Spot the difference
All accountant software looks the same. It's generalised, serving anyone and everyone. It's created for accountants, to be used by accountants. UX is an after-thought; every page exploiting every pixel on the screen; every stat, feature and functionality screaming equally for your attention. Freelancers and mico-businesses are often overlooked and underserved.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
The Solution
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
For the creators and the innovators. The artists and the engineers. The entrepreneurs and the game-changers.

We've created a beautifully simple, but powerful set of tools and services designed to support freelance and micro-businesses to help them take control of their business finances; to educate and inspire them to succeed – not to survive.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
The Solution
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
For the creators and the innovators. The artists and the engineers. The entrepreneurs and the game-changers.

We've created a beautifully simple, but powerful set of tools and services designed to support freelance and micro-businesses to help them take control of their business finances; to educate and inspire them to succeed – not to survive.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
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TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
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TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
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TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
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TAXO'D
TAXO’D is an award-winning end-to-end finance solution for the freelancers. It's set of tools help you to record as you go, shows you how much tax you owe and can file your Tax return directly to HMRC.

Our tax-filing engine is like no other on the market. It’s simple, dynamic and even makes filing tax returns enjoyable.

We uses the latest Open Banking technology to connect to any UK Bank and automate bookkeeping. OCR receipt scanning technology auto-reconciles all receipt formats against your bank-feed. For the first time, freelancers can now do an entire year’s worth of accurate accounting and file their tax return directly to HMRC in as little as 10 minutes.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
LAUNCHING: OCT 5th with Live Jobs, Event and Offers
All the tools you need
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Core Feature Benefits
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
See full list
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
A platform designed to help businesses – do better business.
INDEPENDENT HEROES - Your Freelance Community
INDEPENDENT HEROES - Your Freelance Community
INDEPENDENT HEROES - Your Freelance Community
Independent Heroes
If TAXO’D is the left-side of the brain, automating the mundane and taking care of your business tax and finances – then Independent Heroes represents the right – Driving creativity, innovation and inspiration.

Our goal is to build a thriving community of the UK’s/World’s most influential and talented people / businesses – AKA Independent Heroes. While providing them with job opportunities and a live calendar of events automatically aggregated from all over the web using RUNFOX (a Personal Side project) as we create an ever-growing reel of video based content that teaches, inspires and helps businesses to succeed.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
LAUNCHING: Dec with Live Jobs, Event and Offers
www.indpendentheroes.com
Platform Perks
INDEPENDENT HEROES - Your Freelance Community
INDEPENDENT HEROES - Your Freelance Community
INDEPENDENT HEROES - Your Freelance Community
INDEPENDENT HEROES - Your Freelance Community
INDEPENDENT HEROES - Your Freelance Community
INDEPENDENT HEROES - Your Freelance Community
Our Market

Serving the underserved

We know what are customers want, the problems they face and how best to serve them. Because we are our customer.
OVERALL market (uk)
All Businesses
5.9M
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D target market (uk)
Freelance
2M
Micro-Businesses
1.5M
Total Servicible Adressable Market
3.1M
BUSINESS LEVEL
We're looking to support and nurture business in the early-stage of their business journey and support them as they grow and their businesses changes.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
INDUSTRY TYPE
We're looking to support some of the world's most innovative tech and creatives companies.
HUGE, FAST GROWING SECTOR
1m
1m
112bn
5x
32m
1/3
Creative Businesses contribute £111.7bn to the UK economy
Creative Industries are growing at more then 5x times the rate of the uk economy as a whole
A third of the sector workforce are self employed
Creative Industries employ over 32 million people in the uk
Creative Industries employ an additional one million jobs by 2030
Competitor Market
TAXO’D are focused specifically on supporting the 3.15M businesses which are made up of 0-9 employees. And more specifically; creative, entrepreneurial and innovative businesses.
We've achieved a lot, with so little

TAXO'D has built a world-class product and service on a micro-budget, and at a fraction of the funds raised by its considered competitors. And still are ahead or on par in our feature/service offering.  All we need now, is fuel.

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Compare market

We've prepared a feature/service comparison list, so you don't have too.

League of our own

We endeavour to offer the world's most innovative companies the simplest, supportive and enjoyable user experience.

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
How we'll get our first 10,000 customers
TAXO’D is focused specifically on supporting the 3.15M businesses which are made up of 0-9 employees. And more specifically, those who are considered a creative or innovative company.
Partnerships
We’ve custom-built our own referral & affiliate platform, which is also fully-integrated within the TAXO’D  platform.
+


Hero Rewards Affiliate Platfrom

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.

Our platform provides a simple and transparent way for both our users and enterprise clients to  share TAXO’D using their unique codes with their friends and community while making/saving  money at the same time. 

Our Client portal gives our partners private access to a dashboard where they can see exactly  how many people have signed up via their sharing code and how much money they've made as a  result.

Marketing via our affiliate is extremely cost effective and is the fastest way to reach our core audience en masse. Other benefits include


● B2B allows us to sell B2B and market directly through our affiliates. Creating tailored content for the user base, while enabling us to announce key TAXO'D updates on all the latest releases.
● Win, win, win. The more our partners promote TAXO'D the more they sell and the more money both them and TAXO'D make. And their customers appreciate the discount.
● Selling via an established business generates trust and confidence in our product and service
● Low risk. We are not paying for the leads and any significant software service costs are covered by paying users
● Low cost There are no upfront costs not that the platform is built. One dedicated sales and support person can be responsible for generating leads, managing and coordinating with our affiliates on key times throughout the financial calendar..

We've integrated our affiliates platform directly within the TAXO'D platform
+

Creating a large following for the product takes time and great referrals, it's often not aboutmoney, it’s more about the need to tell your friends about the great product or service that youhave found. The affiliate platform allows followers and fans to share the experience with orwithout monetary gain. It's an essential tool in the development of the ‘tribe’ simplifying andconnecting people and product.

We’ve custom-built our own referral and affiliate platform that is fully-integrated within theTAXO’D platform. It provides a simple and transparent way for both our users and enterpriseclients to share TAXO’D using their unique codes with their friends and community whilemaking/saving money at the same time. Our Client portal gives our partners private access to a dashboard where they can see exactlyhow many people have signed up via their sharing code and how much money they've made as aresult.Screenshots

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Partnerships Agreed

The following partnerships are signed and ready to generate revenue, they have been dormantbut will be resurrected once the next phase of the development process is completed.

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Partnerships awaiting TAXO'D+

The following partners have all shown an interest in the new HeroWorks platform and the supportfor SME’s (Ltd companies)

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Positive interest from Established Accountants
+

The following partners have all shown an interest in the new HeroWorks platform and the supportfor SME’s (LWe have developed a relationship with several accounting firms to better understandaccountants day to day, we have begun approaching accountants to see how the TAXO’D platform could help them to reduce the time and money wasted and improve productivity and customer compliance.

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Community
Independent Heroes is a free platform geared towards helping, supporting and inspiring our core audience. Wee just happen to have the best solution to take of their finances.
+
INDEPENDENT HEROES - Your Freelance Community

Our goal is to build a thriving community of the UK's/world's most influential/talented freelancers,  AKA. ​Independent Heroes​, by solving the problem of tax and accounting. 
We'll provide freelancers with the tools and resources to help their businesses to thrive,  alongside using our channels and resources championing our users to help grow their business.

Mailing list​ - Build mailing lists to deliver creative/ business content 
Content​ - Creating business-related content and articles 
Video​ - Produce broadcast-quality interviews with talented freelancers and whose work influence  Skills​ - Featurettes – that focuses on skilled freelancers workflows and processes. 
Resource​ - Provide resources/tools/tips/ other revenue streams within your business 
Offers​ - freelance specific/demographic based deals and offers 
Events​ - Host events with world-class speakers/ demonstrations 
Collaboration - Work with freelancers to create high-quality content/work 
Awards​ - Independent Heroes award (Championing the best of the best) 

There are endless possibilities when we focus our attention on the customer. Expanding  Independent Heroes brand/platform/community opens up huge opportunities and other revenue  streams.

Awards - Independent Heroes Awards (Championing the best of the best)
+

We're already using our marketing channels to champion our fellow freelancers and helppromote their work and their businesses. This has been incredibly effective in building customerrapport and driving traffic.

Our goal is to create an official Independent Heroes day , on which, we hold the IndependentHeroes Awards each year. An award ceremony is a fantastic opportunity to celebrate andacknowledge the good work of the self-employed community. With a renowned panel of judges,the IH Awards will be a prestigious event in the self-employed calendar.

Content - Creating business-related content and articles
+

Drawing on the skills of two of our NED’s both authors of business books on the subject offinancial knitting for the community we will be using the power of video in a novel and cleverapproach to understanding how to get the most out of your business

Video - Produce broadcast-quality interviews with talented freelancers and whose work influence
+

Short featurette's focus on skilled freelance businesses, their workflows and processes.Beautifully shot and produced videos that inspire. A new one each month hosted on theIndependent heroes/TAXO'D website.

INDEPENDENT HEROES - Your Freelance Community
Market focus
We understand the wants, needs and the problems our customers face. Because we are our customer.
+


Movie Trailers Campaigns
Collaborative, creative and multi-disciplined these campaigns are about bring people togetherfor a common purpose as well as using the Hero Works product sets. Accepted as a campaignidea by Richard Branson, they break with tradition and gain a following for both the project andthe product.

Imagine Campaigns
Getting back your life, Sunday nights will never be the same, no more pretending to do thepaperwork on the kitchen table, freedom from tax, receipts and manual reconciliation.Imagine what you can be doing when tax is one less thing you have to worry about.This is one of our taglines. But the Imagine campaign goes beyond the; just Imagine doing somethingelse with your free time. Imagine means - now you don't have tax to worry about, you're free to useyour Imagination .

Switching  
Open banking and OCR technology means no matter who you bank with, you can be up to date and on top of your finances and bookkeeping in minutes.
+


See our promo video open banking to see it in action

Education
TAXO’D will be the No.1 place that self-employed people go with their tax, business and financial related queries.
+
Business Expert Driven Content


We are fortunate enough to have team made up of experts in multiple disciplinaries – two of which have released successful books helping small businesses to thrive, providing us an abundance of critical business knowledge and insights as content resource.


Erica Wolfe Murray​ advises companies across the  creative, cultural and tech sector, helping them to  innovate, develop new products/services and build  new revenues from what they already own. In the last  eight years she has worked with nearly 300  companies, helping them to grow and develop 

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
School for Independent Hero

Right now, any tax related search query will take you to a typical accountants blog page full of tax  jargon that only the seasoned accounting professional could understand. Search youtube and  you find poorly produced videos, complete with bad sound and delivered by an uninspiring host  to the backdrop of a brown office. 

I-Hero school is the ​lynda.com ​for tax and business related topics. High quality produced video  tutorials which provide simple, engaging, visual explanations that tackle the many fickle aspects  of the jargon-laden tax system and help you become a master of your own business – simple  tutorials that even your mum could understand. 

Our new home for all things tax and business related topics and knowledge

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.

See Examples

Tax Slayer Tutorials
See the following video extracts to see an example of our ​Tax Slayer​ tutorials that help people  understand and visualise claiming from working from home and exactly what is a Tax Year.

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.

TAXO’D Tutorials
In late 2019 we launch ​learn.taxod.com​. Our first tutorials are ​TAXO’D Tutorials​ which focus on  filing your tax return and using our BanykSync automated bookkeeping feature.  

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Direct
Our growth plan is built on the synergistic deployment of highly targeted online advertising and content creation to drive the acquisition of new users at a sustainable customer acquisition cost.
+

To validate this strategy, we have engaged with EquiMedia to establish solid metrics that enableus to accurately project the media cost of client acquisition across multiple media. As one of theUK’s longest established digital strategy and media buying specialists, EquiMedia draws onextensive experience and specialist know how. Our projections are based on Equimedia’s datawhich is derived from their most up to date knowledge base.

Summary media planning insights: (Equimedia)

  • Nearly 5 million self employed people in the UK
  • Professional / Technical positions account for 49% of market opportunity
  • 52% of UK Self Employed adults reside in the East, London, South East or South West
  • Radio and Online channels likely to offer key opportunities for consideration
  • TV is consumed but below the UK average and costs may be prohibitive for initial launch
  • Targeting can be overlaid to reach in-market adults who are more likely to engage
  • Audiences available across a number of online activities however careful targeting and
  • delivery is required to reach your targets efficiently
  • Facebook, YouTube and Twitter offer broader coverage
  • LinkedIn particularly prominent for Professional and Technical audiences
  • Multiple opportunities to reach throughout the day
  • Key times likely to be 5pm-10.30pm weekdays and 2pm-10.30pm weekends
  • Over 70% of audiences have listened to Digital Radio
  • Nearly 40% of Self Employed Skilled Trade have listened to DAB in the Car/Van
  • Audiences more likely to listen during weekdays than weekends
  • Highest opportunity to reach is likely to be prior to Noon on weekdays
  • Professional / Technical positions account for 50% of self employed active financial app
  • users
  • Android app demand likely to be higher across Skilled Trade & Service users
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Progress
Awards
Finalist Best accounting software: ContractorUK
Finalist Fintech Company of the Yr. Wales
Winner Creativepool Annual Awards
Semi-final Pitch to Rich(hard Branson)
Finalist Welsh start-up of the year
1200+
Signed UP
FCA
Cohort Sandbox
HMRC
Recognised
FCA
Authorised
We ARE INDUSTRY innovators
INTEREST from market leaders
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.

Giles Morgan - Director of innovation KPMG

We have a service called KPMG Small Business Accounting servicing thousands of businesses so were interested to explore how we could potentially work together.…are you looking at white labelling?

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.

Sarah Mathews - Project business analyst MONZO

Taxo’d sounds exciting, and really applicable to some work I’m currently doing……it sounds like it’s really addressing a gap in the existing services offered to freelancers and I’d be interested to hear more about the product and where you’re at...

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.

Bobby Chadha - Lead product INTUIT Quickbooks

I love what you guys are doing in trying to solve the pain for the self-employed and was vouching for you in the ‘pitch to rich’ comp.

Customers love us
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Why Now?
Making Tax Digital
MTD will bring tax to the future, simplifying and automating processes and provides real-time communication between HMRC and software services. MTD for Income Tax Self Assessment will Follow thee release of VAT MTD; slated for release April 2023.
AI
95% of all current accounting processes for micro and freelance will be automated in three years. AI/ML will automate the repetitive and mundane, analyse massive data sets and provide key analytical insights.
C19
The rise of services such as; Uber and People Per Hour open up opportunities for people to work when and where they want. COVID has served as a catalyst for new working standard.
Open Banking
The Payment Service Directive 2 (PSD2) is forcing banks to give non-bank rivals access to customer payment accounts via an API, and is being rolled out globally. Automated bookkeeping and in-app payment initiation are now possible.

HMRC - “All business including the self-employed will be required to using some sort of accounting software to submit their financial data”

Revenue Model

TAXO’D is a monthly/annual subscription-based model. TAXO’D+ consists of 3 payment plans with 3 subscription types providing  varying degrees of benefit and expert/ accounting support.

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Direct to freelance/Micro business
Price based on SaaS / Simple independent / Accountant support
ARR
Price based on SaaS independent accountant support
Nudge / switch / paid advertising / click through for offers
FEE
Third Party Beneficiary
License to Accountants / License to allied sectors (IFA’s) / License to Global partners
PROJECT
Affiliate Program
Available to all / Incentives for any
introductions
ARR
1
Direct to freelance/Micro business
Price based on SaaS / Simple independent / Accountant support
ARR
2
Price based on SaaS independent accountant support
nudge/switch / paid advertising / click through for offers
FEE
3
Third party beneficiary
Accountants
PROEJECT
4
Third pAffiliate Programarty beneficiary
Available to all / Incentives for any introductions
ARR
Forecast
2020
2021
2022
Total User base
Organic user base
Partnerships
Revenues
Variable Costs
Gross Profit
Total fixed costs
EBIT
Net Profit
1,121
521
600
485,472
551
484,922
515,566
-30,644
-49,904
7,944
5,944
2,000
3,821,519
16,064
3,805,455
1,033,949
2,771,506
2,217,205
15,155
12,155
3,000
6,448,471
48,338
6,400,134
1,411,754
4,988,380
3,990,704
B/E at
Month 07
Year 1 Revenue:
£485k
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Y1
Y2
Y3
£7M
£6M
£5M
£4M
£3M
£2M
£1M
£0M
£0M
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Who we are
Collectively, we are a team of experienced, knowledgeable and ambitious souls, each holding decades of practical experience in our respected fields. On a micro-budget, we have taken TAXO'D from an idea to an award-winning financial platform driving innovation and positive change in an industry unchanged in over a century.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Dave Legion
Founder/CEO

Founder & CEO: Award winning digital designer and animator, the man with the plan and vision; make tax simple,software  intuitive and beautiful, a fine dream and now a reality,  an overnight success just eight years in the making

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Gerry Wilkinson  
COO

Part of the original design team for TEMENOS (EBS).  Co-founder of BancDirections and Amelia Financial.  Launched Bancware in Europe and then acquired by SunGard. Xero ecosystem evangelist and advocate of platform solutions.

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Taras Danyluik
CTO

Masters in Computer Science, Technical lead   and responsible for development of TAXO’D core development in the past 3 years, Previous experience in FinTech and multiple mobile first developments.

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Lewis Norman
Tax Advisory

Technical Tax expert with 8 years experience in the HMRC dealing with cooperate and personnel tax matters.

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Andrew Gregory VP Compliance

Compliance and corporate governance lead with a background in AML and Cyber security gain in a large multinational organisation

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Robert Rolls
Director

Umbrellar Group CFO, CEO Freeparking Limited. Experienced entrepreneur with a history of working in the ICT and fintech/banking sectors. Passionate about working with SMB's to achieve growth ambitions through tech.

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.

Erica Wolfe-Murray - Executive Director

Publisher /Innovation clients’ intellectual assets/IP, Founder of Lola Media marketing.

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.

Sukhendu Pal - Senior Advisor

Advisor, Ex VP Oracle, Ex Citi-Group head of Emerging Markets. Angel investor and business mentor

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.

Arthur Krebbers - Strategic Advisor.

Financial Analyst/Advisor PhD in finance. 8 years+ pan-Europeaninvestment banking experience. Business mentor.

See key hires
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
David Legion - CEO/Product lead
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Tech lead / CTO
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
COAX - Developer associates
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Growth Manager/Data analyst
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Head of Partnerships
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Tax Accountant/HR
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Senior Finance manager
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Head SOMA - contractors
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Head of Content Creation
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Head of Partnerships
Global Opportunity
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Asia Pacific License
We are in advanced negotiations to sell TAXO’D in Australia & New Zealand in order to capture market share early on the introduction of PSD2 open banking in these centers. This will provide a spring board into a further 51 countries committed to the open banking revolution.
Self Employed GLOBAL Market $455B by 2023
mastercard

TAXO'D launched Live in UK in 2016
Licence to Operate in NZ/AUS
Expand into Europe/US
Roadmap
We've been busy
We're currently in preparation for our next big release. Amongst many significant structural changes to our infrastructure and the launch of our new pricing model, we'll finally be opening TAXO'D to our Android users, and introducing more automated for mundane tasks. INBOX, a world first first for accounting. New pricing model and huge infrastructural and security enhancements. See full breakdown here.
Inbox

For the first time, both the accountant and taxpayer can work collaboratively to achieve Inbox-zero accounting.

SnapScan

OCR scan and extract data from receipts, emailing e-receipts and auto-reconciliation against bank-feeds.

Business School

Video tutorial platform that educates everything TAXOD, demystifies tax and teaches basic business acumen.

Android

Over 50% of our current user-base are Android users in-waiting. The release of Android concludes TAXO'D availability on every platform and doubles our market opportunity and availability.

New Pricing Model

We're now restricting our Free-plan to a minimal manual usage and introducing a 14 day trial period that helps user realise the time and money that they will save on our paid plan.

Independent Heroes

An inspiring Community offering (at launch) Job-listings, live events calendar and curated offers from our selected partners.

Blag (Blog)

Finally, we're launching our new blog and newsletter, which will serve as a base for all things TAXO'D and INDEPENDENT HEROES.

Invoicing

Customers can soon send quotes and invoices from TAXO'D with embedded PAY NOW links for faster payment and instant bank-feed reconciliation within TAXO'D.

UI/UX update

We've improved every aspect of TAXO'D inc. UI/UX across all devices, security, account management and refactored our codebase improving infrastructure.

Accountant Roadmap

Accounting support by professional qualified accountant will be part of our core offering and introduced under new additional subscription plans.

Our technical tax and accounting will support our customers as part of a tiered pricing plan and develop content for our upcoming tutorial educational channels.

Over an eighteen month horizon this new service will become a profit centre with the team taking on more revenue earning responsibilities and building a digital advisory service with a strong focus on tax and cashflow forecasting, the aim being to create a virtual FD centre supporting SME's as trusted advisers and reducing the need for SME's to employ independent accountants.

2021
Live
Tax return Filing
Open Banking Launched
iOS available
Dynamic HMRC API
Live
Tax return Filing
Open Banking Launched
iOS available
Dynamic HMRC API
Q4
Android launch
INBOX ZERO
OCR receipt scanning
Email receipt filing
Independent Heroes
New Pricing Model
Invoicing
Q1
TAXO’D+ Microbusiness’
Invoicing
HeroSafe-TaxSafe
VAT MTD / VAT safe
GPS Mileage tracking
Intro Accounting Service
Q4
FULL self-assessment
support
CEMET - Release AI/ML
business analytics
AI/ML Developments
How we'll use machine intelligence-driven in all of our features, products and support systems:
We're currently in preparation for our next big release. Amongst many significant structural changes to our infrastructure and the launch of our new pricing model, we'll finally be opening TAXO'D to our Android users, and introducing more automated for mundane tasks. INBOX, a world first first for accounting. New pricing model and huge infrastructural and security enhancements. See full breakdown here.
insights.

Leveraging the data curated by our users, our project goal is to create an algorithm that provides our customers with business analytical insights, helping them to make better business and financial decisions, and maximise their tax-savings.

AR.

AR wil transform how we work, learn, play, shop, and connect with the world around us. We imagine new exciting ways to visually understand, interact and manage your business and data seemingly perched atop your living room coffee table.

Voice tech.

The increased overall awareness and level of comfort with voice interfaces and innovation VT opens up huge possibilities in voice command-navigation and request specific data or insights that are delivered by human-like spoken word automation.

gamification.

Using ML models, we know it's possible to improve customer experience's and loyalty with in-app rewards and automated competitions, which acknowledge the customers achievements and encourage them to stay on top and in-control of their finances.

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
We're on CEMET 4 month AI/ML programme - Learn more
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.


CEMET support Welsh businesses that are seeking to create new products, solutions and services, through bespoke funded collaborative research projects. They specialise in Machine Learning and Artificial Intelligence, support with Virtual, Augmented or Mixed Reality, cutting edge Data Visualisation, assistance with the Internet of Things or any other emerging technology.

WHAT IS IT? This is a Welsh government-funded programme which granted TAXO'D a 4-month working partnership with CEMET to create an innovative product/service or functionality. We've participated in multiple workshops already to determine how best to leverage the data curated by our users to better provide them with useful business analytics, helping them to make better business/financial decisions.

Use fo funds
Key Hires
Key Hires
In Progress...

Use of Funds

600k gives us 16 months to work on:

Customer development / Profitability / Sales and Marketing / Recruitment / Product and service development.

Key Milestones: Achieve probability / Launch TAXO'D+ (Micro-businesses) / Build accountant Team / Launch Independent Heroes platform / Develop key partnerships / International expansion launching in New Zealand and Australia

25%

10%

Marketing

Operational

40%

25%

Hiring

Development

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Exit Strategy
IPO or Trade Sale in Year 5 on Plus 15 x Revenue
The tax services sector is growing at a considerable pace on a Global basis so we would envisage multiple exit options emerging in the next three to five years from mergers, acquisition via trade sale or IPO. Much will depend on governments appetite to implement a more rigorous technology based tax reporting regime. All indications are that many countries will follow the UK and US lead in this matter and push for making tax digital for all freelance and micro businesses thus fueling the market for TAXO'D services and offering excellent returns to our early investors.
Seed
309k Raised
Proved need
Live Product
- Freemium
- SaaS

Series A
£600K+
Product Expansion
Market Expansion
Profabiltiy
- Marketing
- Channels
- International
Series B
5M
Maximise business value. API Market integration
- Marketing
- Channels
- International
Series C
20M
Expansion
- IPO
- Acquisition

Current Round
In Progress...

We're not interested in building the next 'awesome' accounting software. Instead, we endeavour to automate, and eventually eliminate the need for accounting – altogether.

TAXO'D. An end-to-end financial platform designed to serve, only, the most creative, innovative and inspiring Freelance and Micro-businesses.

We're looking for ambitious investors who can help

Book a chat and let's get moving

In Progress...

In Q4, 2020, we'll have:

  • Launched a new platform with Live Auto-Curated Job board and live events calendar with selected product & Service offers.
  • Launched a custom-built partnership/affiliate platform with active partners
  • TAXO'D will be available on every platform and device
  • Our product/ service offering will surpass market leaders; Quickbooks
  • Secured Asia/Pacific License distribution

We're looking for experienced Investors with the knowledge and drive to help us grow the TAXO'D brand and take TAXO'D Global.

Disclaimer

The preparation, issuance and delivery of this document does not constitute regulated investment activity in any other jurisdiction, whether a Member State of the EU or otherwise. The sole purpose of this document is to assist the recipient (the “Recipient”) in deciding whether to proceed with a further investigation of TAXO’D Limited (“TAXO’D”). This document does not purport to be all-inclusive or necessarily contain all the information that a prospective investor or bank may desire in investigating TAXO’D. All liability for the contents of, or omissions, from this document and for any other written of oral communication transmitted or made available to the Recipient is expressly disclaimed. This document includes certain statements and estimates with respect to the historical and anticipated performance of TAXO’D and its current and future group companies. Such statements and estimates reflect various assumptions which may or may not prove to be accurate. No representations are made as to the accuracy of such statements or estimates. Only those representations and warranties which may be made in a definitive transaction agreement when and if one is executed, and subject to such limitations and restrictions as may be specified in the definitive transaction agreement, shall have any legal effect. The below mentioned material is proprietary and any copy, redistribution or plagiarism would be treated as a serious offence and result in legal and monetary penalty. The investment described in this document may contain complex characteristics and risk factors. Transactions where returns are linked to a project or series of projects may involve additional risks and exposures. Transactions mentioned in this document may not be eligible for sale in some states or countries. The value of and the income produced by such investments may fluctuate, so that an investor may get back less than the amount originally invested and in some circumstances the value of the investment may fall to zero. Value and income may be adversely affected by foreign exchange rates, interest rates and other factors. Where investments are secured against particular collateral assets, then the value of investments may be adversely affected by a significant fall in the value of such collateral assets. Past performance is not necessarily indicative of future results. Before entering into any transaction, the Recipient should consider the suitability of such transaction to its particular circumstances and independently review(with its professional advisers as necessary) the specific financial risks as well as the legal, regulatory, credit, tax and accounting consequences of entering into such transaction. This document is furnished on a confidential basis only for the use of the intended recipient and only for discussion purposes, may be amended and/or supplemented without notice and may not be relied upon for the purposes of entering into any transaction. The information presented herein will be deemed to be superseded by any subsequent versions of this document and is subject to the information later appearing in any related business plan, prospectus, offering circular, pricing supplement or other offer document (the “Related Documentation”). Information other than indicative terms presented herein (including market data and statistical information) has been obtained from various sources which TAXO’D considers to be reliable. However, no representation is made as to, and no responsibility or liability whatsoever is accepted for, the accuracy or completeness of such information. Information provided may be based on subjective assessments and assumptions and may use one among many methodologies that produce different results and, to the extent that they are based on historical information, they should not be relied upon as an accurate prediction of future performance. This presentation does not constitute advice or a recommendation to enter into any transaction or an offer or an agreement, or a solicitation of an offer or an agreement, to enter into any transaction (including, without limitation, for the provision of any services). By furnishing this presentation to the recipient, no party is committing to any transaction. Although information included in this presentation may provide indicative terms as of a specified date, no assurance is given that such a transaction could, in fact, be executed at those specific levels or on the specific terms indicated. This presentation and its contents are proprietary to TAXO’D, its subsidiaries and affiliates, and no part of it or its subject matter may be reproduced, disseminated or disclosed without the prior written approval of TAXO’D.