– Hero was born from the frustration of working as a freelancer, never knowing which expenses I could claim, how much tax I owed or when to pay it. I created Hero to solve my own tax woes. Now, Hero strives to do the same for the millions of other freelance and micro-businesses.
TAXO'D has built a world-class product and service on a micro-budget, and at a fraction of the funds raised by its considered competitors. And still are ahead or on par in our feature/service offering. All we need now, is fuel.
We endeavour to offer the world's most innovative companies the simplest, supportive and enjoyable user experience.
Hero Rewards Affiliate Platfrom
Our platform provides a simple and transparent way for both our users and enterprise clients to share TAXO’D using their unique codes with their friends and community while making/saving money at the same time.
Our Client portal gives our partners private access to a dashboard where they can see exactly how many people have signed up via their sharing code and how much money they've made as a result.
● B2B allows us to sell B2B and market directly through our affiliates. Creating tailored content for the user base, while enabling us to announce key TAXO'D updates on all the latest releases.
● Win, win, win. The more our partners promote TAXO'D the more they sell and the more money both them and TAXO'D make. And their customers appreciate the discount.
● Selling via an established business generates trust and confidence in our product and service
● Low risk. We are not paying for the leads and any significant software service costs are covered by paying users
● Low cost There are no upfront costs not that the platform is built. One dedicated sales and support person can be responsible for generating leads, managing and coordinating with our affiliates on key times throughout the financial calendar..
Creating a large following for the product takes time and great referrals, it's often not aboutmoney, it’s more about the need to tell your friends about the great product or service that youhave found. The affiliate platform allows followers and fans to share the experience with orwithout monetary gain. It's an essential tool in the development of the ‘tribe’ simplifying andconnecting people and product.
We’ve custom-built our own referral and affiliate platform that is fully-integrated within theTAXO’D platform. It provides a simple and transparent way for both our users and enterpriseclients to share TAXO’D using their unique codes with their friends and community whilemaking/saving money at the same time. Our Client portal gives our partners private access to a dashboard where they can see exactlyhow many people have signed up via their sharing code and how much money they've made as aresult.Screenshots
The following partnerships are signed and ready to generate revenue, they have been dormantbut will be resurrected once the next phase of the development process is completed.
The following partners have all shown an interest in the new HeroWorks platform and the supportfor SME’s (Ltd companies)
The following partners have all shown an interest in the new HeroWorks platform and the supportfor SME’s (LWe have developed a relationship with several accounting firms to better understandaccountants day to day, we have begun approaching accountants to see how the TAXO’D platform could help them to reduce the time and money wasted and improve productivity and customer compliance.
Our goal is to build a thriving community of the UK's/world's most influential/talented freelancers, AKA. Independent Heroes, by solving the problem of tax and accounting.
We'll provide freelancers with the tools and resources to help their businesses to thrive, alongside using our channels and resources championing our users to help grow their business.
Mailing list - Build mailing lists to deliver creative/ business content
Content - Creating business-related content and articles
Video - Produce broadcast-quality interviews with talented freelancers and whose work influence Skills - Featurettes – that focuses on skilled freelancers workflows and processes.
Resource - Provide resources/tools/tips/ other revenue streams within your business
Offers - freelance specific/demographic based deals and offers
Events - Host events with world-class speakers/ demonstrations
Collaboration - Work with freelancers to create high-quality content/work
Awards - Independent Heroes award (Championing the best of the best)
There are endless possibilities when we focus our attention on the customer. Expanding Independent Heroes brand/platform/community opens up huge opportunities and other revenue streams.
We're already using our marketing channels to champion our fellow freelancers and helppromote their work and their businesses. This has been incredibly effective in building customerrapport and driving traffic.
Our goal is to create an official Independent Heroes day , on which, we hold the IndependentHeroes Awards each year. An award ceremony is a fantastic opportunity to celebrate andacknowledge the good work of the self-employed community. With a renowned panel of judges,the IH Awards will be a prestigious event in the self-employed calendar.
Drawing on the skills of two of our NED’s both authors of business books on the subject offinancial knitting for the community we will be using the power of video in a novel and cleverapproach to understanding how to get the most out of your business
Short featurette's focus on skilled freelance businesses, their workflows and processes.Beautifully shot and produced videos that inspire. A new one each month hosted on theIndependent heroes/TAXO'D website.
Movie Trailers Campaigns
Collaborative, creative and multi-disciplined these campaigns are about bring people togetherfor a common purpose as well as using the Hero Works product sets. Accepted as a campaignidea by Richard Branson, they break with tradition and gain a following for both the project andthe product.
Getting back your life, Sunday nights will never be the same, no more pretending to do thepaperwork on the kitchen table, freedom from tax, receipts and manual reconciliation.Imagine what you can be doing when tax is one less thing you have to worry about.This is one of our taglines. But the Imagine campaign goes beyond the; just Imagine doing somethingelse with your free time. Imagine means - now you don't have tax to worry about, you're free to useyour Imagination .
See our promo video open banking to see it in action
We are fortunate enough to have team made up of experts in multiple disciplinaries – two of which have released successful books helping small businesses to thrive, providing us an abundance of critical business knowledge and insights as content resource.
Erica Wolfe Murray advises companies across the creative, cultural and tech sector, helping them to innovate, develop new products/services and build new revenues from what they already own. In the last eight years she has worked with nearly 300 companies, helping them to grow and develop
Right now, any tax related search query will take you to a typical accountants blog page full of tax jargon that only the seasoned accounting professional could understand. Search youtube and you find poorly produced videos, complete with bad sound and delivered by an uninspiring host to the backdrop of a brown office.
I-Hero school is the lynda.com for tax and business related topics. High quality produced video tutorials which provide simple, engaging, visual explanations that tackle the many fickle aspects of the jargon-laden tax system and help you become a master of your own business – simple tutorials that even your mum could understand.
Our new home for all things tax and business related topics and knowledge
Tax Slayer Tutorials
See the following video extracts to see an example of our Tax Slayer tutorials that help people understand and visualise claiming from working from home and exactly what is a Tax Year.
In late 2019 we launch learn.taxod.com. Our first tutorials are TAXO’D Tutorials which focus on filing your tax return and using our BanykSync automated bookkeeping feature.
To validate this strategy, we have engaged with EquiMedia to establish solid metrics that enableus to accurately project the media cost of client acquisition across multiple media. As one of theUK’s longest established digital strategy and media buying specialists, EquiMedia draws onextensive experience and specialist know how. Our projections are based on Equimedia’s datawhich is derived from their most up to date knowledge base.
We have a service called KPMG Small Business Accounting servicing thousands of businesses so were interested to explore how we could potentially work together.…are you looking at white labelling?
Taxo’d sounds exciting, and really applicable to some work I’m currently doing……it sounds like it’s really addressing a gap in the existing services offered to freelancers and I’d be interested to hear more about the product and where you’re at...
I love what you guys are doing in trying to solve the pain for the self-employed and was vouching for you in the ‘pitch to rich’ comp.
TAXO'D is a monthly (*£150) / annual (£120) subscription model serving the 5 million UK self-employed people. TAXO'D+ will be sold as a 2 tier subscription model Start (£86 per month) and Grow (£118 per month), serving 1.15M micro-businesses and will include varying levels of accounting services in its induction. Launch ~Circa Q3 2022.
Fueled by frustration and the lack of tax/accounting support and consideration for self-employed people, Dave embarked on a mission to create the first self-employed focused tax app on the market. One that was intuitive, beautifully simple and designed with the end-user in mind. Responsible for TAXOD's end-to-end design, CX and architecture. Multi-award winning designer/director. Innovator. Advisor. Virgin StartUp mentor.
Founded Pension the Pennies. Neil was responsible for securing key partnerships with Guadi, Seccl and Blackrock and becoming an HMRC registered pension scheme. Neil will oversee operations, strategy, Hiring, compliance and corporate governance at TAXOD. Former commercial financier. MA Commercial finance. Specialise in Business Loans, Factoring and Assets.
Mike and brother Dave Adams founded a successful software dev studio, Propeller (7+yrs). Mike is a highly-skilled full stack/front-end developer & project manager with 15-years of experience building mobile/web software. Clients include NHS, Hodge Bank, YMCA, TEDx, MotoKiki. Mike and Dave were TAXOD’s first development team. It’s fantastic to have them join TAXOD full-time, finally.
Dave Adams co-founded successful software dev studio; Propeller (7+yrs). Dave is a highly-skilled full stack/back-end developer responsible for company/client infrastructure and implementing complex API’s, SDK’s and Cloud Services to deliver cross platform applications. Clients include NHS, Hodge Bank, YMCA, TEDx, MotoKiki.
Taras has overseen TAXO'D development for the past 4 years and single-handedly built HMRC's (notoriously complex) self-assessments API. During this time, Taras served as technical lead for a team of 12 at COAX soft developer agency >6 years. Taras is a highly-skilled full-stack developer. MA Computer Science.
Part of the original design team for TEMENOS (EBS). Co-founder of BancDirections and Amelia Financial. Launched Bancware in Europe and then acquired by SunGard. Xero ecosystem evangelist and advocate of platform solutions. Gerry, a long-standing advisor to TAXOD, will take an active NED role and head New Business Development.
Publisher /Innovation clients’ intellectual assets/IP, Founder of Lola Media marketing.
Advisor, Ex VP Oracle, Ex Citi-Group head of Emerging Markets. Angel investor and business mentor
Financial Analyst/Advisor PhD in finance. 8 years+ pan-Europeaninvestment banking experience. Business mentor.
Leveraging the data curated by our users, our project goal is to create an algorithm that provides our customers with business analytical insights, helping them to make better business and financial decisions, and maximise their tax-savings.
AR wil transform how we work, learn, play, shop, and connect with the world around us. We imagine new exciting ways to visually understand, interact and manage your business and data seemingly perched atop your living room coffee table.
Use a natural language interface to enable conversation-like in-app support that opens up huge possibilities in voice command-navigation – request specific data and deliver insights to our in-app inbox system.
We know it's possible to improve customer experience's and loyalty with in-app rewards and automated competitions, which acknowledge the customers achievements and encourage them to stay on top and in-control of their finances.
CEMET support Welsh businesses that are seeking to create new products, solutions and services, through bespoke funded collaborative research projects. They specialise in Machine Learning and Artificial Intelligence, support with Virtual, Augmented or Mixed Reality, cutting edge Data Visualisation, assistance with the Internet of Things or any other emerging technology.
WHAT IS IT? This is a Welsh government-funded programme which granted TAXO'D a 4-month working partnership with CEMET to create an innovative product/service or functionality. We've participated in multiple workshops already to determine how best to leverage the data curated by our users to better provide them with useful business analytics, helping them to make better business/financial decisions.
Customer development / Profitability / Sales and Marketing / Recruitment / Product and service development.
Key Milestones: Achieve probability / Launch TAXO'D+ (Micro-businesses) / Build accountant Team / Launch Independent Heroes platform / Develop key partnerships / International expansion launching in New Zealand and Australia
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The preparation, issuance and delivery of this document does not constitute regulated investment activity in any other jurisdiction, whether a Member State of the EU or otherwise. The sole purpose of this document is to assist the recipient (the “Recipient”) in deciding whether to proceed with a further investigation of TAXO’D Limited (“TAXO’D”). This document does not purport to be all-inclusive or necessarily contain all the information that a prospective investor or bank may desire in investigating TAXO’D. All liability for the contents of, or omissions, from this document and for any other written of oral communication transmitted or made available to the Recipient is expressly disclaimed. This document includes certain statements and estimates with respect to the historical and anticipated performance of TAXO’D and its current and future group companies. Such statements and estimates reflect various assumptions which may or may not prove to be accurate. No representations are made as to the accuracy of such statements or estimates. Only those representations and warranties which may be made in a definitive transaction agreement when and if one is executed, and subject to such limitations and restrictions as may be specified in the definitive transaction agreement, shall have any legal effect. The below mentioned material is proprietary and any copy, redistribution or plagiarism would be treated as a serious offence and result in legal and monetary penalty. The investment described in this document may contain complex characteristics and risk factors. Transactions where returns are linked to a project or series of projects may involve additional risks and exposures. Transactions mentioned in this document may not be eligible for sale in some states or countries. The value of and the income produced by such investments may fluctuate, so that an investor may get back less than the amount originally invested and in some circumstances the value of the investment may fall to zero. Value and income may be adversely affected by foreign exchange rates, interest rates and other factors. Where investments are secured against particular collateral assets, then the value of investments may be adversely affected by a significant fall in the value of such collateral assets. Past performance is not necessarily indicative of future results. Before entering into any transaction, the Recipient should consider the suitability of such transaction to its particular circumstances and independently review(with its professional advisers as necessary) the specific financial risks as well as the legal, regulatory, credit, tax and accounting consequences of entering into such transaction. This document is furnished on a confidential basis only for the use of the intended recipient and only for discussion purposes, may be amended and/or supplemented without notice and may not be relied upon for the purposes of entering into any transaction. The information presented herein will be deemed to be superseded by any subsequent versions of this document and is subject to the information later appearing in any related business plan, prospectus, offering circular, pricing supplement or other offer document (the “Related Documentation”). Information other than indicative terms presented herein (including market data and statistical information) has been obtained from various sources which TAXO’D considers to be reliable. However, no representation is made as to, and no responsibility or liability whatsoever is accepted for, the accuracy or completeness of such information. Information provided may be based on subjective assessments and assumptions and may use one among many methodologies that produce different results and, to the extent that they are based on historical information, they should not be relied upon as an accurate prediction of future performance. This presentation does not constitute advice or a recommendation to enter into any transaction or an offer or an agreement, or a solicitation of an offer or an agreement, to enter into any transaction (including, without limitation, for the provision of any services). By furnishing this presentation to the recipient, no party is committing to any transaction. Although information included in this presentation may provide indicative terms as of a specified date, no assurance is given that such a transaction could, in fact, be executed at those specific levels or on the specific terms indicated. This presentation and its contents are proprietary to TAXO’D, its subsidiaries and affiliates, and no part of it or its subject matter may be reproduced, disseminated or disclosed without the prior written approval of TAXO’D.