The world has changed.

Recent Innovations in AI means we can no longer look at the past to understand the future.

TAXO'D has been awarded the Innovate UK Innovation in Professional and Financial Services Grant to build the future of Micro-business finance–with AI.

"This project has strong motivating need, is highly innovative and capable of delivering significant positive impact to the target market and beyond." ~ (87% score)

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TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.

An AI-first, all-In-One Financial Platform. Democratising Finance, Tax and Accounting for Micro-Entities.

Offering 14% Ordinary Share Capital of the Company.

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
For the creators and the innovators. The artists and the engineers. The entrepreneurs and the game-changers. TAXO’D is an end-to-end business financial management platform designed for the Freelance and Micro-business.
Hero One: An Award-Winning, Beautifully simple, All-In-One Financial Platform. Democratising Finance, Tax and Accounting for Micro-Entities.
Dave Legion - TAXO'D Founder & CEO

Hero was born from the frustration of working as a freelancer, never knowing which expenses I could claim, how much tax I owed or when to pay it. I created Hero to solve my own tax woes. Now, Hero strives to do the same for the millions of other freelance and micro-businesses.

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
problem
Tax System Designed for Failure
Problem/Opportunity
A tax system designed for failure
The self-assessment filing window is 10-months long. Almost half of the self-employed either miss the deadline or leave it to the last day – minute.
860 Million
HMRC imposed a record £860m in penalties on individual taxpayers, up 24% from £694m in 2017/18 and the problem is getting progressively worse.
Tax sucks
Tax is confusing, time-consuming and complicated. Self-employed people rarely know how much tax they owe until it's too late.
Covid 19
The world has changed. Millions are out of work. C19 has accelerated the growth and decision to go freelance. Zero-hours contracts has increased to over 1 million
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Not On The Highstreet
High street accountants are not tax consultants, its high volume, low cost, low complexity except when its not
82% Fail
82% businesses fail before their 5th birthday due to poor cash flow management skills/understanding of cash flow
Bloated
Accountant software is genralised. Serving anyone and everyone. Designed and understood by the accountants and finance professionals who make and use it daily.
Spot the difference
All accountant software looks the same. UX is an after-thought. Freelancers and micro-businesses are time poor. Have no accounting or financial experience. They are overlooked and underserved.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
solution
the future of micro-business finance
Solution
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
For the creators and the innovators. The artists and the engineers. The entrepreneurs and the game-changers.

We've created a beautifully simple, but powerful set of tools and services designed to support freelance and micro-businesses to help them take control of their business finances; to educate and inspire them to succeed – not just survive.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.

For the creators and the innovators. The artists and the engineers. The Doers and the Makers. The game-changers and the entrepreneurs.

TAXO'D is designed to support freelance and micro-businesses with beautifully simple yet powerful tools and services. At its core, our platform features an automated tax filing engine that streamlines financial processes.

We empower businesses to take control of their finances, whether they're focused on growth or lifestyle, operated by a single person or a team. To help them take control of their business finances; to educate and inspire them to succeed – not just survive.
And we've only just gotten started...
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
The word has changed. We can no longer look to the past to understand the future.
TAXO’Ds award-winning proposal ~ Aia, brings an unparalleled super-intelligence to micro-business tax & finance industry.
While the world figure out how to utilise AI in their company, TAXO’D has been awarded an Innovation grant in professional finance to build the future of micro-business—for a proposal conceived in 2019.

Business tax and finance will never be the same again.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
LAUNCHING: OCT 5th with Live Jobs, Event and Offers
All the tools you need
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
The Solution
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
For the creators and the innovators. The artists and the engineers. The entrepreneurs and the game-changers.

We've created a beautifully simple, but powerful set of tools and services designed to support freelance and micro-businesses to help them take control of their business finances; to educate and inspire them to succeed – not to survive.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
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TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
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TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
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TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
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TAXO'D
TAXO’D is an award-winning end-to-end finance solution for freelancers. Its set of tools helps you to record as you go, show you how much tax you owe, and file your Tax return directly to HMRC.

Our tax-filing engine is like no other on the market. It’s simple, dynamic and even makes filing tax returns enjoyable. We use the latest Open Banking technology to connect to any UK Bank and automate bookkeeping.

OCR receipt scanning technology auto-reconciles all receipt formats against your bank feed. For the first time, freelancers can now do an entire year’s worth of accurate accounting and file their tax returns directly to HMRC in as little as 10 minutes.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
LAUNCHING: OCT 5th with Live Jobs, Event and Offers
All the tools you need
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Core Feature Benefits
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
See full list
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
A platform designed to help businesses – do better business.
INDEPENDENT HEROES - Your Freelance Community
INDEPENDENT HEROES - Your Freelance Community
INDEPENDENT HEROES - Your Freelance Community
Independent Heroes
If TAXO’D is the left-side of the brain, automating the mundane and taking care of your business tax and finances – then Independent Heroes represents the right – Driving creativity, innovation and inspiration.

Our goal is to build a thriving community of the UK’s/World’s most influential and talented people / businesses – AKA Independent Heroes. While providing them with job opportunities and a live calendar of events automatically aggregated from all over the web using RUNFOX (a Personal Side project) as we create an ever-growing reel of video based content that teaches, inspires and helps businesses to succeed.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
LAUNCHING: Dec with Live Jobs, Event and Offers
www.indpendentheroes.com
Platform Perks
INDEPENDENT HEROES - Your Freelance Community
INDEPENDENT HEROES - Your Freelance Community
INDEPENDENT HEROES - Your Freelance Community
INDEPENDENT HEROES - Your Freelance Community
INDEPENDENT HEROES - Your Freelance Community
INDEPENDENT HEROES - Your Freelance Community
Our Market
our focus is on the 1.7m businesses 0-9 employees

MTD starts in 2026. Migration from full-time employment to contingent employment is indicated by the formation of 821k new businesses in 2021. The US market is forecasting as much as a 20% workforce migration.

Our Market
Serving the underserved
Total Addressable Market [TAM]
Micro businesses (1-9 PAYE). 821K new businesses in 2021
5.7M
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
serviceable available Market [SAM]
All Micro businesses excluding zero hours contractors 
4.7M
Freelance
2M
Micro-Businesses
1.5M
Servicible Adressable Market [SAM]
Technology, Arts, Media and Professional Services
1.7M
EVER-expanding market
1m
1m
112bn
5x
32m
1/3
Creative Businesses contribute £111.7bn to the UK economy
Creative Industries growing more than 5x times the rate of the uk economy as a whole
A third of the sector workforce are self employed
Creative Industries employ over 32 million people in the uk
Creative Industries employ an additional one million jobs by 2030
BUSINESS TYPE
We're looking to support and nurture business in the early-stage of their business journey and support them as they grow and their businesses changes.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
INDUSTRY TYPE
We know what are customers want, the problems they face and how best to serve them. Because we are our customer.We're looking to support some of the world's most innovative tech and creatives companies.
Market Analysis
We’re focused on supporting the 3.15M businesses 0-9 employees.
Market Anaylsis
We’re focused on supporting the 3.15M businesses 0-9 employees.

 Regulatory Automation (Now & Future)
✦  Duality of Purpose (Private & Business)
 Simplicity baked into design
 Tax as core competence
 Workflow Management
 Dashboard (Current/Tax/Future)AI
 Business support
 AI Virtual Finance Advisor
 AI Virtual
AccountantAI Forecasting

Market analysis
TAXO’D are focused specifically on supporting the 3.15M businesses which are made up of 0-9 employees. And more specifically; creative, entrepreneurial and innovative businesses.
We've achieved a lot, with so little

TAXO'D has built a world-class product and service on a micro-budget, and at a fraction of the funds raised by its considered competitors. And still are ahead or on par in our feature/service offering.  All we need now, is fuel.

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Compare market

We've prepared a feature/service comparison list, so you don't have too.

League of our own

We endeavour to offer the world's most innovative companies the simplest, supportive and enjoyable user experience.

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Progress
industry innovators
Awards
✦ Awarded Innovate UK Innovation in Professional and Financial Services Grant to build the future of Micro-business finance–with AI.
✦ Finalist Best accounting software: ContractorUK
✦ Finalist Fintech Company of the Year. Wales
✦ Winner Creativepool Annual Awards
✦ Semi-final Pitch to Rich(hard Branson)
✦ Finalist Welsh start-up of the year
AI-funded project
AI.A - Tax Filing Agent Alpha Ready
AI-funded project
HERO MIND AI/ML Model Builder Alpha ready
AI-funded project
AI.A - Tax Agent Alpha Ready
AI-funded project
HERO MIND
Chat interface Alpha Ready
1500+
Signed UP
HMRC Recognised
FCA
Authorised
PIS & AIS
We ARE INDUSTRY innovators
Customers love us
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.

Giles Morgan - Director of innovation KPMG

We have a service called KPMG Small Business Accounting servicing thousands of businesses so were interested to explore how we could potentially work together.…are you looking at white labelling?

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.

Sarah Mathews - Project business analyst MONZO

Taxo’d sounds exciting, and really applicable to some work I’m currently doing……it sounds like it’s really addressing a gap in the existing services offered to freelancers and I’d be interested to hear more about the product and where you’re at...

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.

Bobby Chadha - Lead product INTUIT Quickbooks

I love what you guys are doing in trying to solve the pain for the self-employed and was vouching for you in the ‘pitch to rich’ comp.

INTEREST from market leaders
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Partnerships
We’ve custom-built our own referral & affiliate platform, which is also fully-integrated within the TAXO’D  platform.
+


Hero Rewards Affiliate Platfrom

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.

Our platform provides a simple and transparent way for both our users and enterprise clients to  share TAXO’D using their unique codes with their friends and community while making/saving  money at the same time. 

Our Client portal gives our partners private access to a dashboard where they can see exactly  how many people have signed up via their sharing code and how much money they've made as a  result.

Marketing via our affiliate is extremely cost effective and is the fastest way to reach our core audience en masse. Other benefits include


● B2B allows us to sell B2B and market directly through our affiliates. Creating tailored content for the user base, while enabling us to announce key TAXO'D updates on all the latest releases.
● Win, win, win. The more our partners promote TAXO'D the more they sell and the more money both them and TAXO'D make. And their customers appreciate the discount.
● Selling via an established business generates trust and confidence in our product and service
● Low risk. We are not paying for the leads and any significant software service costs are covered by paying users
● Low cost There are no upfront costs not that the platform is built. One dedicated sales and support person can be responsible for generating leads, managing and coordinating with our affiliates on key times throughout the financial calendar..

We've integrated our affiliates platform directly within the TAXO'D platform
+

Creating a large following for the product takes time and great referrals, it's often not aboutmoney, it’s more about the need to tell your friends about the great product or service that youhave found. The affiliate platform allows followers and fans to share the experience with orwithout monetary gain. It's an essential tool in the development of the ‘tribe’ simplifying andconnecting people and product.

We’ve custom-built our own referral and affiliate platform that is fully-integrated within theTAXO’D platform. It provides a simple and transparent way for both our users and enterpriseclients to share TAXO’D using their unique codes with their friends and community whilemaking/saving money at the same time. Our Client portal gives our partners private access to a dashboard where they can see exactlyhow many people have signed up via their sharing code and how much money they've made as aresult.Screenshots

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Partnerships Agreed

The following partnerships are signed and ready to generate revenue, they have been dormantbut will be resurrected once the next phase of the development process is completed.

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Partnerships awaiting TAXO'D+

The following partners have all shown an interest in the new HeroWorks platform and the supportfor SME’s (Ltd companies)

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Positive interest from Established Accountants
+

The following partners have all shown an interest in the new HeroWorks platform and the supportfor SME’s (LWe have developed a relationship with several accounting firms to better understandaccountants day to day, we have begun approaching accountants to see how the TAXO’D platform could help them to reduce the time and money wasted and improve productivity and customer compliance.

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Community
Independent Heroes is a free platform geared towards helping, supporting and inspiring our core audience. Wee just happen to have the best solution to take of their finances.
+
INDEPENDENT HEROES - Your Freelance Community

Our goal is to build a thriving community of the UK's/world's most influential/talented freelancers,  AKA. ​Independent Heroes​, by solving the problem of tax and accounting. 
We'll provide freelancers with the tools and resources to help their businesses to thrive,  alongside using our channels and resources championing our users to help grow their business.

Mailing list​ - Build mailing lists to deliver creative/ business content 
Content​ - Creating business-related content and articles 
Video​ - Produce broadcast-quality interviews with talented freelancers and whose work influence  Skills​ - Featurettes – that focuses on skilled freelancers workflows and processes. 
Resource​ - Provide resources/tools/tips/ other revenue streams within your business 
Offers​ - freelance specific/demographic based deals and offers 
Events​ - Host events with world-class speakers/ demonstrations 
Collaboration - Work with freelancers to create high-quality content/work 
Awards​ - Independent Heroes award (Championing the best of the best) 

There are endless possibilities when we focus our attention on the customer. Expanding  Independent Heroes brand/platform/community opens up huge opportunities and other revenue  streams.

Awards - Independent Heroes Awards (Championing the best of the best)
+

We're already using our marketing channels to champion our fellow freelancers and helppromote their work and their businesses. This has been incredibly effective in building customerrapport and driving traffic.

Our goal is to create an official Independent Heroes day , on which, we hold the IndependentHeroes Awards each year. An award ceremony is a fantastic opportunity to celebrate andacknowledge the good work of the self-employed community. With a renowned panel of judges,the IH Awards will be a prestigious event in the self-employed calendar.

Content - Creating business-related content and articles
+

Drawing on the skills of two of our NED’s both authors of business books on the subject offinancial knitting for the community we will be using the power of video in a novel and cleverapproach to understanding how to get the most out of your business

Video - Produce broadcast-quality interviews with talented freelancers and whose work influence
+

Short featurette's focus on skilled freelance businesses, their workflows and processes.Beautifully shot and produced videos that inspire. A new one each month hosted on theIndependent heroes/TAXO'D website.

INDEPENDENT HEROES - Your Freelance Community
Market focus
We understand the wants, needs and the problems our customers face. Because we are our customer.
+


Movie Trailers Campaigns
Collaborative, creative and multi-disciplined these campaigns are about bring people togetherfor a common purpose as well as using the Hero Works product sets. Accepted as a campaignidea by Richard Branson, they break with tradition and gain a following for both the project andthe product.

Imagine Campaigns
Getting back your life, Sunday nights will never be the same, no more pretending to do thepaperwork on the kitchen table, freedom from tax, receipts and manual reconciliation.Imagine what you can be doing when tax is one less thing you have to worry about.This is one of our taglines. But the Imagine campaign goes beyond the; just Imagine doing somethingelse with your free time. Imagine means - now you don't have tax to worry about, you're free to useyour Imagination .

Switching  
Open banking and OCR technology means no matter who you bank with, you can be up to date and on top of your finances and bookkeeping in minutes.
+


See our promo video open banking to see it in action

Education
TAXO’D will be the No.1 place that self-employed people go with their tax, business and financial related queries.
+
Business Expert Driven Content


We are fortunate enough to have team made up of experts in multiple disciplinaries – two of which have released successful books helping small businesses to thrive, providing us an abundance of critical business knowledge and insights as content resource.


Erica Wolfe Murray​ advises companies across the  creative, cultural and tech sector, helping them to  innovate, develop new products/services and build  new revenues from what they already own. In the last  eight years she has worked with nearly 300  companies, helping them to grow and develop 

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
School for Independent Hero

Right now, any tax related search query will take you to a typical accountants blog page full of tax  jargon that only the seasoned accounting professional could understand. Search youtube and  you find poorly produced videos, complete with bad sound and delivered by an uninspiring host  to the backdrop of a brown office. 

I-Hero school is the ​lynda.com ​for tax and business related topics. High quality produced video  tutorials which provide simple, engaging, visual explanations that tackle the many fickle aspects  of the jargon-laden tax system and help you become a master of your own business – simple  tutorials that even your mum could understand. 

Our new home for all things tax and business related topics and knowledge

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.

See Examples

Tax Slayer Tutorials
See the following video extracts to see an example of our ​Tax Slayer​ tutorials that help people  understand and visualise claiming from working from home and exactly what is a Tax Year.

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.

TAXO’D Tutorials
In late 2019 we launch ​learn.taxod.com​. Our first tutorials are ​TAXO’D Tutorials​ which focus on  filing your tax return and using our BanykSync automated bookkeeping feature.  

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Direct
Our growth plan is built on the synergistic deployment of highly targeted online advertising and content creation to drive the acquisition of new users at a sustainable customer acquisition cost.
+

To validate this strategy, we have engaged with EquiMedia to establish solid metrics that enableus to accurately project the media cost of client acquisition across multiple media. As one of theUK’s longest established digital strategy and media buying specialists, EquiMedia draws onextensive experience and specialist know how. Our projections are based on Equimedia’s datawhich is derived from their most up to date knowledge base.

Summary media planning insights: (Equimedia)

  • Nearly 5 million self employed people in the UK
  • Professional / Technical positions account for 49% of market opportunity
  • 52% of UK Self Employed adults reside in the East, London, South East or South West
  • Radio and Online channels likely to offer key opportunities for consideration
  • TV is consumed but below the UK average and costs may be prohibitive for initial launch
  • Targeting can be overlaid to reach in-market adults who are more likely to engage
  • Audiences available across a number of online activities however careful targeting and
  • delivery is required to reach your targets efficiently
  • Facebook, YouTube and Twitter offer broader coverage
  • LinkedIn particularly prominent for Professional and Technical audiences
  • Multiple opportunities to reach throughout the day
  • Key times likely to be 5pm-10.30pm weekdays and 2pm-10.30pm weekends
  • Over 70% of audiences have listened to Digital Radio
  • Nearly 40% of Self Employed Skilled Trade have listened to DAB in the Car/Van
  • Audiences more likely to listen during weekdays than weekends
  • Highest opportunity to reach is likely to be prior to Noon on weekdays
  • Professional / Technical positions account for 50% of self employed active financial app
  • users
  • Android app demand likely to be higher across Skilled Trade & Service users
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
progress
first 10,000 customers
Go To Market
first 10,000 customers

Tools for business

We will continue to build and deploy a range of tools, both free and paid, that assist micro-businesses by simplifying the complex and removing the mundane, tying them into our ecosystem.

Edutain-ment

Tax/finance education is boring. We have a team with a history of VFX and film. Our content will be rich, exciting, and educational. People will come to learn and be entertained. Both online and off.

Partner-
ships

We have already locked down various partners. Our redesigned business model and custom affiliate platform make it easy and transparent for our partners to succeed.

Niche

There is no single tax, bank, or financial tool that exists on the market today, anywhere in the world. Our market focus means we support the most creative, innovative, and entrepreneurial people and teams.

Sticky

We are working and will continue to work on ways to improve our stickiness. Be it first filing lotteries. Gamification. Power-ups and gated-access.
why now
unTill tax do us part

AI

95% of all current accounting processes for micro-businesses will be automated in five years. AI is capable of automating the repetitive and providing key analytical insights.
HMRC's Making Tax Digital for Income Tax has been delayed (again) until 2026. TAXOD remains one of the only few tax softwares capable of filing self-assessment. The rest will need to wait 3 yrs.

Open banking

Open banking is still in its early stages of development particularly in the area of budget and forecasting. In 2020 Accenture reported only a 18% take up by consumers

Growth

Growing trends towards freelance and micro business can not be supported by traditional in person accounting solutions

Change

The rise of services such as; Uber and People Per Hour open up opportunities for people to work when and where they want. COVID has served as a catalyst for new working standard.
See key hires
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
David Legion - CEO/Product lead
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Tech lead / CTO
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
COAX - Developer associates
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Growth Manager/Data analyst
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Head of Partnerships
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Tax Accountant/HR
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Senior Finance manager
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Head SOMA - contractors
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Head of Content Creation
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Head of Partnerships

Aia brings super-Intelligence to every aspect of your business.

All-in-one financial platform for micro entities

All-in-one financial platform for micro entities

All-in-one financial platform for micro entities

All-in-one financial platform for micro entities

All-in-one financial platform for micro entities

All-in-one financial platform for micro entities

Vision: Hero Ecosystem
Our goal at Hero One is to create a comprehensive financial super-app that caters to the needs of micro-entities. Each new Hero product we develop seamlessly integrates with the Hero One ecosystem and can be sold separately as an independent product or service. We have also the added super-intelligence of out AI, which works continuously in the background and provides conversational search, insights, automation, and actions, tying all services together cohesively.
team
100+ years combined PROFESSIONAL experience

Taras Danyluik | Lead Tax Engineer

Built TAXO'D 2.0 amid crises, navigating complex self-assessments API; technical lead for a team of 12 at COAX developer agency. Highly-skilled full-stack engineer, MA Computer Science, excelled in delivering challenging projects under difficult circumstances.

Gerry Wilkinson | Head of business Development | NED

Part of TEMENOS design team, co-founder of BancDirections and Amelia Financial. Launched Bancware in Europe, acquired by SunGard. Xero ecosystem evangelist, platform solutions advocate. Long-standing TAXOD advisor, active NED role, leading New Business Development.

Angela-Marie Graham (AMG) | CFO/COO

Proven track record in transforming businesses, delivering impressive profit increases. Skilled in strategy development, financial analysis, modelling, cost reduction, cash flow management, risk management. Proficient in leading teams to maximize profits while minimizing risk. ACCA Fellow, Business Studies BA (Hons).

Dave Legion | Founder | CEO | Prodcut Owner

Technical lead specializing in computer vision, AI, machine learning, deep learning. Expertise in data-driven projects' theoretical, technical, and research aspects. Collaborated with startups, large corporations like BoE, ONS, Admiral, Renishaw Plc. Joined TAXOD as head of AI/ML for AI-first product innovation.

Gregory Tkach | CTO

Technical lead specializing in computer vision, AI, machine learning, deep learning. Expertise in data-driven projects' theoretical, technical, and research aspects. Collaborated with startups, large corporations like BoE, ONS, Admiral, Renishaw Plc. Joined TAXOD as head of AI/ML for AI-first product innovation.

Ed Grundy | Head of AI/ML

Technical lead specializing in computer vision, AI, machine learning, deep learning. Expertise in data-driven projects' theoretical, technical, and research aspects. Collaborated with startups, large corporations like BoE, ONS, Admiral, Renishaw Plc. Joined TAXOD as head of AI/ML for AI-first product innovation.

Andrii Larionov | FullStack Engineer

Andrii Larionov | Accomplished JavaScript FullStack Engineer with a strong multi-disciplinary background. Expert in delivering high-quality solutions across various projects. Holds an MA in Computer Science, showcasing a solid foundation in the field.

Powerhouse
Our team combines expertise in AI, finance, tech, and product creation with a proven track record of innovation and success. We're led by a multi-award-winning CEO, backed by a skilled CTO, tax engineer, AI/ML specialist, and financial director. Together, we're revolutionising micro-business-focused software industry and delivering game-changing AI solutions. Passion, experience, and dedication drive us forward.

Gregory Tkach | CTO

Dave Legion
Founder/CEO (Product Owner)

Dave Legion
Founder/CEO (Product Owner)

Gerry Wilkinson  
Head of business development

Taras Danyluik
Technical lead

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.

Erica Wolfe-Murray - Executive Director

Publisher /Innovation clients’ intellectual assets/IP, Founder of Lola Media marketing.

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.

Sukhendu Pal - Senior Advisor

Advisor, Ex VP Oracle, Ex Citi-Group head of Emerging Markets. Angel investor and business mentor

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.

Arthur Krebbers - Strategic Advisor.

Financial Analyst/Advisor PhD in finance. 8 years+ pan-Europeaninvestment banking experience. Business mentor.

Roadmap
vision: TAXO'D Ecosystem
Our goal at TAXO'D is to create a comprehensive financial super-app that caters to the needs of micro-entities. Each new product we develop seamlessly integrates with the TAXO'D ecosystem and can be sold separately as an independent product or service. We have also the added super-intelligence of our AI-engine Ai.a, which works continuously in the background and provides conversational search, insights, automation, and actions, tying all services together cohesively.
Three years in the making, TAXOD is gearing up for the launch of TAXO’D 3.0 ~ April 22.
TAXO’D 3.0 is a significant release, delivering updates and improvements on every aspect of the TAXOD platform. This includes a host of new key feature releases and support for Android– making TAXOD a fully comprehensive, end-to-end tax and financial management toolkit for freelancers and micro-businesses. Available on all devices.

Product

Mar

Apr

May

Jun

Jul

Aug

Sep

Nov

Dec

Jan

Feb

Mar

Apr

Jun

Jul

Aug

Sep

TAXO'D Freelance

New Dev Transition

Wrap up dev

Private Beta

Full launch on all platforms

TAXO'D Ltd Co.

R&D

UI-UX + Dev

Private Beta

Hero Roll

Full launch

Hero Cap

Aia Freelance

R&D + Dev

R&D + Build & test

Live docs

Private Beta V1

Filing Assitant launch

tax & app support

Financial analyst Beta

Financial analyst Launch

Aia Ltd Co.

R&D + Dev

R&D + Build & test

Private Beta V1

tax & app support

Financial analyst Beta

Aia - Hero Roll support

Hero Mind

R&D + Dev

Private Beta

Live Launch

Hero Cap

R&D

UI-UX & Dev

Private Beta

Live Launch

Hero Roll

Pivate Beta

Live Launch

Aia brings super-Intelligence to every aspect of your business.

All-in-one financial platform for micro entities

All-in-one financial platform for micro entities

All-in-one financial platform for micro entities

All-in-one financial platform for micro entities

All-in-one financial platform for micro entities

All-in-one financial platform for micro entities

Global Opportunity
Product & Dev roadmap
Built to scale. TAXOD’s tax framework is designed to adapt and accommodate international tax computation. Core features and functionality, including Open Banking (which is fast becoming the new global standard), work out of the box, creating expansion opportunities to the 51 countries that have already joined the open banking revolution.
TAXO'D launched Live in UK in 2016
Licence to Operate in NZ/AUS
Expand into Europe/US
AI/ML Developments
TAXOD has worked for four months with a grant consultancy delivering our proposal for AI-powered services that provide CFO and accountant-level analysis, insights, and financial reporting capabilities in real-time, utilising in-app conversational Natural Language Interface.

The proposal consists of 4 separate AI models; a committed, highly-skilled team of 9, Inc. ex-head of credit at Starling bank, Admiral Ai engineer, plus endorsement letters from the Director of Virgin Startup and Innovate tax. Grant size: £350k ~Decision due next month [Mar].
We're currently in preparation for our next big release. Amongst many significant structural changes to our infrastructure and the launch of our new pricing model, we'll finally be opening TAXO'D to our Android users, and introducing more automated for mundane tasks. INBOX, a world first first for accounting. New pricing model and huge infrastructural and security enhancements. See full breakdown here.
insights.

Leveraging the data curated by our users, our project goal is to create an algorithm that provides our customers with business analytical insights, helping them to make better business and financial decisions, and maximise their tax-savings.

AR.

AR wil transform how we work, learn, play, shop, and connect with the world around us. We imagine new exciting ways to visually understand, interact and manage your business and data seemingly perched atop your living room coffee table.

NLP

Use a natural language interface to enable conversation-like in-app support that opens up huge possibilities in voice command-navigation – request specific data and deliver insights to our in-app inbox system.

gamification.

We know it's possible to improve customer experience's and loyalty with in-app rewards and automated competitions, which acknowledge the customers achievements and encourage them to stay on top and in-control of their finances.

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
We're on CEMET 4 month AI/ML programme - Learn more
TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.


CEMET support Welsh businesses that are seeking to create new products, solutions and services, through bespoke funded collaborative research projects. They specialise in Machine Learning and Artificial Intelligence, support with Virtual, Augmented or Mixed Reality, cutting edge Data Visualisation, assistance with the Internet of Things or any other emerging technology.

WHAT IS IT? This is a Welsh government-funded programme which granted TAXO'D a 4-month working partnership with CEMET to create an innovative product/service or functionality. We've participated in multiple workshops already to determine how best to leverage the data curated by our users to better provide them with useful business analytics, helping them to make better business/financial decisions.

Use fo funds
Key Hires
Key Hires
In Progress...
financials
first 10,000 customers
We're launching a range of complimentary AI-Driven business tools to expand our offering in Year 3 by which point we are aiming to be profitable
We will launch into our first international market in Year 4
We aim to have acquired 12,000 customers by the end of year 2

TAXO'D is a monthly (*£150) / annual (£120) subscription model serving the 5 million UK self-employed people. TAXO'D+ will be sold as a 2 tier subscription model Start (£86 per month) and Grow (£118 per month), serving 1.15M micro-businesses and will include varying levels of accounting services in its induction. Launch ~Circa Q3 2022.

Primary revenue model
Monthly/Annual subscription
SUBSCRIPTION
Ancillary revenue
pensions / invoice funding [roadmap]
PERCENTAGE
1
Direct to freelance/Micro business
Price based on SaaS / Simple independent / Accountant support
ARR
2
Price based on SaaS independent accountant support
nudge/switch / paid advertising / click through for offers
FEE
3
Third party beneficiary
Accountants
PROEJECT
4
Third pAffiliate Programarty beneficiary
Available to all / Incentives for any introductions
ARR
2020
2021
2022
Total User base
Plus Members
Partnership driven membership %
Revenues
Variable Costs
Gross Profit
Fixed costs
EBITDA
Net Profit
1,061
172
40

181,368.13
34,577
146,791
941,511
-794,720
-794,720
8,678
906
30

1,414,404
280,392
1,134,012
2,440,612
-1,306,600
-1,306,600
72,090
4,762.74
20

10,023,182
1,988,192
8,034,990
4,852,269
3,182,721
2,966,441
Use of Funds
16 months runway

750k

15.6%

EIS

Use of Funds

750k gives us 14 months runway

Key Milestones: Achieve profitability / Re-launch TAXO'D (Freelance) / Launch TAXO'D+ (Limited Co's) / Grow Team / Release Business Tools / First AI-Accountant & Financial analyst / Develop key partnerships / International expansion

Exit - Trade Sale / IPO

39

%

26

%

Sales & Marketing

Payroll

21

%

14

%

Development

G&A

TAXO'D.  Simple tax app and SAAS accounting solution for freelancers. Tax return, done.
Exit Strategy
IPO or Trade Sale in Year 5 on Plus 15 x Revenue
The tax services sector is growing at a considerable pace on a Global basis so we would envisage multiple exit options emerging in the next three to five years from mergers, acquisition via trade sale or IPO. Much will depend on governments appetite to implement a more rigorous technology based tax reporting regime. All indications are that many countries will follow the UK and US lead in this matter and push for making tax digital for all freelance and micro businesses thus fueling the market for TAXO'D services and offering excellent returns to our early investors.
Seed
309k Raised
Proved need
Live Product
- Freemium
- SaaS

Series A
£600K+
Product Expansion
Market Expansion
Profabiltiy
- Marketing
- Channels
- International
Series B
5M
Maximise business value. API Market integration
- Marketing
- Channels
- International
Series C
20M
Expansion
- IPO
- Acquisition

Current Round
In Progress...
We're looking for ambitious investors who can help

Book a chat and let's get moving

In Progress...

In Q4, 2020, we'll have:

  • Launched a new platform with Live Auto-Curated Job board and live events calendar with selected product & Service offers.
  • Launched a custom-built partnership/affiliate platform with active partners
  • TAXO'D will be available on every platform and device
  • Our product/ service offering will surpass market leaders; Quickbooks
  • Secured Asia/Pacific License distribution

We're not a fintech company. We're Creative Innovative Technology Company. We just happened to have the best Tax Platform on the market.

We're looking for experienced Investors with the knowledge and foresight to help us bring tax to the future.

Disclaimer

The preparation, issuance and delivery of this document does not constitute regulated investment activity in any other jurisdiction, whether a Member State of the EU or otherwise. The sole purpose of this document is to assist the recipient (the “Recipient”) in deciding whether to proceed with a further investigation of TAXO’D Limited (“TAXO’D”). This document does not purport to be all-inclusive or necessarily contain all the information that a prospective investor or bank may desire in investigating TAXO’D. All liability for the contents of, or omissions, from this document and for any other written of oral communication transmitted or made available to the Recipient is expressly disclaimed. This document includes certain statements and estimates with respect to the historical and anticipated performance of TAXO’D and its current and future group companies. Such statements and estimates reflect various assumptions which may or may not prove to be accurate. No representations are made as to the accuracy of such statements or estimates. Only those representations and warranties which may be made in a definitive transaction agreement when and if one is executed, and subject to such limitations and restrictions as may be specified in the definitive transaction agreement, shall have any legal effect. The below mentioned material is proprietary and any copy, redistribution or plagiarism would be treated as a serious offence and result in legal and monetary penalty. The investment described in this document may contain complex characteristics and risk factors. Transactions where returns are linked to a project or series of projects may involve additional risks and exposures. Transactions mentioned in this document may not be eligible for sale in some states or countries. The value of and the income produced by such investments may fluctuate, so that an investor may get back less than the amount originally invested and in some circumstances the value of the investment may fall to zero. Value and income may be adversely affected by foreign exchange rates, interest rates and other factors. Where investments are secured against particular collateral assets, then the value of investments may be adversely affected by a significant fall in the value of such collateral assets. Past performance is not necessarily indicative of future results. Before entering into any transaction, the Recipient should consider the suitability of such transaction to its particular circumstances and independently review(with its professional advisers as necessary) the specific financial risks as well as the legal, regulatory, credit, tax and accounting consequences of entering into such transaction. This document is furnished on a confidential basis only for the use of the intended recipient and only for discussion purposes, may be amended and/or supplemented without notice and may not be relied upon for the purposes of entering into any transaction. The information presented herein will be deemed to be superseded by any subsequent versions of this document and is subject to the information later appearing in any related business plan, prospectus, offering circular, pricing supplement or other offer document (the “Related Documentation”). Information other than indicative terms presented herein (including market data and statistical information) has been obtained from various sources which TAXO’D considers to be reliable. However, no representation is made as to, and no responsibility or liability whatsoever is accepted for, the accuracy or completeness of such information. Information provided may be based on subjective assessments and assumptions and may use one among many methodologies that produce different results and, to the extent that they are based on historical information, they should not be relied upon as an accurate prediction of future performance. This presentation does not constitute advice or a recommendation to enter into any transaction or an offer or an agreement, or a solicitation of an offer or an agreement, to enter into any transaction (including, without limitation, for the provision of any services). By furnishing this presentation to the recipient, no party is committing to any transaction. Although information included in this presentation may provide indicative terms as of a specified date, no assurance is given that such a transaction could, in fact, be executed at those specific levels or on the specific terms indicated. This presentation and its contents are proprietary to TAXO’D, its subsidiaries and affiliates, and no part of it or its subject matter may be reproduced, disseminated or disclosed without the prior written approval of TAXO’D.